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Applications are invited from performers in Wales who are ready to showcase their music and develop UK and international audiences. 

Wales and Brittany will share the stage at Showcase Scotland 2023, with each nation bringing three artists/acts to perform at the Showcase in Glasgow and meet the industry. 

Tŷ Cerdd, Focus Wales, Trac Cymru and Wales Arts International are joining forces to call out to Wales-based artists to apply for the opportunity. 

The deadline is 1700 on Friday 22 July.

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Showcase Scotland is a 5-day showcase and international trade-fair that takes place annually during the Celtic Connections festival in Glasgow. The 2023 event will be a chance for musicians and their management teams to network with international music industry professionals and to develop their careers and businesses. It follows Showcase Scotland 2022, which featured digital showcases by 6 Welsh acts at the Cymru Wales Spotlight. 


Celtic Connections is a major annual folk, roots and world music festival that celebrates Celtic music and its connections to cultures around the world, held in venues across Glasgow during January.


This is a valuable opportunity to showcase your music to leading music industry professionals including festival bookers, venues and agents from around the world who specialise in folk, roots and world music that celebrates Celtic music and its connections to cultures across the globe. Showcase Scotland’s focus is on contemporary folk and traditional music genres, and we’re keen to hear from a wide range of artists and living traditions, especially:

  • artists working in the Welsh language

  • artists of the Global Majority

  • disabled artists or those with illnesses (mental or physical)

  • artists from economically disadvantaged, excluded and minoritised communities

  • artists involved in innovative cross-genre collaborations


Applications received will be considered by a panel of industry professionals and advisors from a wide range of communities and professional backgrounds. (The names of the panel members will be available once they are confirmed). The panel will assess each application against the criteria and will finalise a shortlist of around 6 acts. This shortlist will be submitted to the Artistic Director of Celtic Connections who will then select 3 acts to appear as Showcase performances.


The successful artists will have a paid performance at Celtic Connections and will also perform at a Wales showcase event specifically for the music industry delegates attending Showcase Scotland. 

There’s a range of networking opportunities throughout the showcase days with industry professionals and other artists.


Travel, accommodation and per diems will be provided. We will also consider access costs and childcare costs if these are barriers to selected artists taking part.


With funding support from ACW/WAI, Tŷ Cerdd, FOCUS Wales and Trac Cymru have collaborated to deliver a development programme for 15 artists/acts who applied for Showcase Scotland 2022 – providing mentoring, networking and bursaries. We are investigating the possibility of / appetite for an ADP for selected applicants to the 2023 event and will take applicants’ viewpoints into account. 

Making an application


You can apply through this online form

[NB To apply please make sure that you have all the necessary information to hand. You cannot save details in this form and so if you leave it and return to it you will need to start over.]

NB Audio or video applications are also accepted – just upload the information requested in questions 1 & 2  7-10 onto the upload form, and record audio / video of yourself answering Q3-6 (no longer than 5 minutes’ duration).


The form asks you for the following:

  1. Full name

  2. Main postal address (this must be in Wales); email address; mobile number

  3. Describe your work, and tell us why you think your music is appropriate for Showcase Scotland  up to 150 words

  4. Tell us why you are applying and how this opportunity will support your career development  up to 100 words

  5. Do you have ambitions to work internationally? If so, where and how advanced are they?  up to 100 words

  6. What support will you need to tackle the greatest advantage of this opportunity (eg mentoring, training, representation)?  up to 50 words

  7. Provide links to your current tracks online and evidence of an existing audience for your music (eg Spotify, iTunes, Bandcamp, etc, and links to recordings, performances, videos, social media, music downloads, reviews of recordings/performances, etc) 

  8. Provide details of your current professional representation (management, agent, promoter) if you have any 

  9. Detail how you will maximise the opportunities that Showcase Scotland offers, for example, through your social media presence, promotional product for the event, availability of an Electronic Press Kit (EPK) or live video footage 

  10. Equalities monitoring form

The deadline for submission of applications is 1700 on Friday 22 July

Zoom session


The partners will be holding an open Zoom at 1700 on Thursday 14 July to talk more about the opportunity offered by Showcase Scotland and to answer questions from anyone who’s interested. Join us for this informal, discursive session, where we can help you find out if this opportunity is for you.


NB BSL and Welsh-to-English interpretation will be available.


Register for the Zoom session HERE


  • Successful applications will demonstrate a strong track record and an existing audience

  • Evidence of existing music industry interest or support is an advantage, as is evidence of existing professional representation (management, agent, promoter); give details of any of these in your application

  • You may be expected to undertake press interviews and photoshoots as required for the Wales at Showcase Scotland project

  • You must be available to perform in Glasgow during the festival dates of Showcase Scotland 2023. These are likely to be between 25-29 January 2023 (NB potentially subject to pre-recording for hybrid performances, owing to the pandemic)

  • The panel will automatically consider the submissions made for Showcase Scotland 2022 by artists who did not receive a Showcase place. NB: any update to information (new releases; additional recordings/performances; updated EPKs) are welcomed, and should be emailed to

  • Artists who were selected to Showcase in 2022 will not be considered for 2023

  • If you are unsure about making an application, are concerned about barriers to your applying, or you have any other questions, please email to arrange an informal chat 

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